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2011年7月28日 (木)

Zim & Zouのペーパークラフト

今日はビジネスメディア誠で連載する“うふふマーケティング”へのリードと英文サマリーです。

ライカからフロッピー、ゲームボーイまで……彼らが懐かしの製品を紙で再現するワケ
ライカや初代ウォークマン、ゲームボーイやフロッピーディスクなど、懐かしの製品をペーパーアートで再現するフランス人のデザイナーデュオ「Zim&Zou」。彼らはどんな目的でそんなアート作品を手がけているのだろうか。

今回の記事は"C'est chouette"なペーパークラフトとの出会いから始まった。C'est chouetteとはフランス語で「素敵!」「これはいいね」という意味。Zim & Zouの創作はまさに素敵!このペーパーアートを見つけて、衝動的にインタビューを申し込みました。衝動の中にもこれは単なるPRじゃない、何かあるだろ うと思いました。その何かをエッセイでは書きました。

理屈っぽく言えば、東日本大震災を機に「助け合おう」「意見を言おう」「お金だけじゃない生き方をしよう」そんな意識が多くの人に芽生えた。脆くも崩れた生活基盤を見て、行き過ぎた競争志向や便利さにも疑問を持った人も多い。

私 もそのひとり。もっと実感が持てる生き方をしたい。「仕事は仕事」「お金のためには自分を捨ても」という割り切り人生はもうたくさん。脱原発か反原発かと いうイデオロギーでもなく、大量生産の否定や脱効率主義でもなく、生活の現実も踏まえて、その上で自分らしい軸を持ってそこに近づいてゆきたい。

手づくりはその重要なキーワード。趣味でも実益でもない、自分の生き方としての手づくり。自分のこれからの生き方を確認する上でも、今回のエッセイは自分にとって大切なものになった。読者が一人でも共感してくれるひとがいればうれしい。幾つか転載もされています。

ニコニコニュース

エキサイトニュース

ライブドア

【記事の抄訳/translation of column】

“C'est chouette” minute work. Bright colors. An excellent camera Leica becomes a paper art.

You want to focus the lens sticking into the air.  It has a real shape slot to be a flush light inserted. The wind-up lever temps us to slide a thumb. Oh, it is a self timer here! What a provoking shaping the shutter dial is.

And this is a cassette tape by Maxel. It brings back memories. Look at a tiny window. Tape wound up is loosened. Two slots of tape reels are very elaborate. Screws on the case are screwed! What a sensitive works!

Besides, the cassette is slotted into the paper Walkman. Oh, Hallelujah!

Leica M2 (1960) and the first Walkman(1979) are not mere remenbrance but the papercrafts have something novel nostalgia.  Others are POLAROID 630SL(1986), Motorola DynaTAC8000X(1980s), Remote control of Family Computer(1986), GameBoy(1989) and Floppy Disk(1980s).

These novel handmade are created by Zim & Zou、Mr. Thibault Zimmermann and Ms.Lucie Thomas.  Along with design works of logos and graphics, Back to Basics project which the duo call, took almost a year. For example, basic body of the Polaroid takes two days. Only body, not included detail making.

They use cutters and cutter mat, rulers, compass, pens, tapes and paste. Material of paper is bright neon paper. As they need to make very tiny parts, sneeze is no-no. Why did they do this?

"We've made those papercrafts for several reasons. Back to basics has different aspects, at first sight it's a tribute to vintage technologies which marked the technological evolution of the last years, and all the nostalgia of the memories that each have with them.  By getting those "dead" objects back to life, we tried to highlight the very fast evolution of our everyday objects. The devices we use nowadays will be in a few years considered as relics too. We wanted to ask a question too : where will this evolution lead us to? "

Mr. Thibault explains their concept.  Memories are with events, experiences, scenery and landscape.  These vintage products in the memories play a huge role. I try to remember my childhood memorials with my eyes closed.  There were an old sawing machine and a laundry machine with squeezing rollers.  A TV channel are broken by a quarrel by my brother and me. There are scenes of old times with the products.

"We quickly decided to use neon papers because this color code was omnipresent in the 80's. All the original objects were quite dark (black, silver, shades of grey...), it's a way to get them back to life after being forgotten. "

Elaborate making is a homage to the product.  The vivid colors are secret remedy to evoke the dead products in the end of the technological evolution.  Paper, common material, is an invitation to any person who wants to make it. I understand the reason why the duo makes those "dead" objects back to life.

"The aspect of craftmanship is really important for us. We wanted to turn an industrial object into a unique handmade craft. And the fact that the objects are not working places the user into a spectator position, a way to see the object out of its function. "

Craftmanship means the technique by artisans. No, it is only by artisans but by anybody who has handmade technique. It remains me a bookbinding workshop, which I participated in recently.  Through the workshop study, I was given "Craftmanship".

Bookbinding Workshop was held by Misuzu Do, an art bookbinding atelier. Participants make a book from sheets of paper. Making 2-D paper to 3-D book is intrigued us. We can make the unique original note in the world in an two and half hours.

Folding paper and paste it. It is very simple work but so much fun. Why it makes us so happy?  Handmade work makes people focusing, concentrate? Yes.

I got a reason while I stroked the book. I liked reading and writing for a long time.

Handmade work is not only "counter" to mass production, or "consumer needs or desires" to the unique goods, but it is a work how we face current and past life.  This is like giving colors to monochrome Reica. In the end, craftmanship is about how we live.

Even if you like the Reica by Zim & Zou, there is no kit of the paperwork. It is because you will make it by yourself. Handmade sometimes may change our life.

お読み頂き、どうもありがとう。翻訳はハンドメイドより疲れる(笑)。

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